How It Works
Contractor Whale is three things in one: the data — five live feeds tracking every homeowner opportunity in your market; the tools — postcards, landing pages, and retargeting to reach every address; and done-for-you — when you'd rather we run the whole thing.
Step 1 — The Data
Five live feeds. Every address in your market. Unlimited.
Most lead companies sell you the same shared lead five times. We do the opposite: we track real estate activity across your entire metro and hand you every verified address, every week, with no per-lead fees and no caps. You'll know who just bought, who's about to move, and whose house needs work — before your competitors do.
New Homeowners
Fresh closings, updated weekly. New homeowners spend more on their home in the first 6 months than the next 5 years combined — and they haven't picked their contractors yet.
Fixer-Uppers
Homes that just sold as-is, dated, or in need of TLC — flagged straight from the listing language. A new owner of a fixer-upper is a project waiting to happen.
About to Move
Homes that just hit the market. Sellers need painters, cleaners, junk haulers, and movers right now — and buyers will need everyone else shortly after.
Just Listed
The week's newest listings across your metro — the earliest possible signal that a household is in motion, weeks before the moving truck shows up.
Neighborhood Prospecting
Finish a job, drop a pin, and get every mailable address around it. Turn one happy customer into a "we're working in your neighborhood" campaign.
Unlimited, Not Metered
One flat price. Export every address in every feed, every week. No per-lead charges, no credits, no sharing your leads with three other contractors.
Built for every home service business.
The same address is a different opportunity for every trade. A "Just Listed" home needs a junk hauler today, a mover next month, and a remodeler right after closing. Whatever you do, there's a feed with your next customer in it.
Step 2 — The Tools
The Retargeting Engine — one postcard, weeks of follow-up.
The data tells you who. The tools handle how: edit-and-send postcards, custom landing pages with QR codes, and pixel tracking that turns every campaign into a retargeted audience that follows each homeowner online for weeks.
Step 1
The Physical Trigger
Your postcard arrives at a verified address — with a compelling offer and a scannable QR code.
Step 2
The Digital Bridge
The homeowner scans the QR code and lands on a custom mobile page built for that campaign.
Step 3
The Silent Capture
Your Nextdoor and Meta pixels fire, tagging the visitor — even if they never fill out a form.
Step 4
The Local Retargeting
When that homeowner opens Nextdoor, your ad appears in their feed. Repeatedly. For weeks.
That's how a $0.99 postcard becomes a multi-touch campaign.
The result: 2–4x response rate.
Pairing direct mail with digital retargeting delivers 2–4x the response rate of either channel alone (Market Intelligence Report 2025–2026).
Direct mail alone averages 13:1 ROI on new mover campaigns (USPS). Add retargeted digital and that number climbs sharply.
And Then — Maximize Past Clients
Your past clients are your warmest, cheapest pipeline.
New neighborhoods bring the next customer. Past clients bring the next ten — and their neighbors.
Multi-Channel Campaigns
Upload your past client list and stay in front of them with SMS + Email + Postcard campaigns.
Reminders & Win-Backs
Seasonal reminders and win-back sequences bring dormant clients back before they call someone else.
Referral Engine
Structured asks and review prompts turn finished jobs into the next three.
Step 3 — Pick Your Level
Who runs it? Your call.
Every plan starts with the same unlimited data. From there, choose how much you want to do yourself.
Whale Data
$195/moJust the data. Unlimited addresses across all five feeds — new homeowners, fixer-uppers, About to Move, Just Listed, and neighborhood prospecting. Bring your own tools.
See pricing →Whale Toolkit
$295/mo Most PopularAll the data plus the tools. Landing pages, QR codes, pixel injection, edit-and-send postcards, and past client uploads. Every campaign builds your retargeting audience.
See pricing →Whale Managed
$595/moWe run it for you. Nextdoor ads, past client campaigns, retargeting, creative, and reporting. You focus on the work.
See pricing →The two channels built for address-based outreach.
Direct Mail
Best FitThe natural fit for verified-address lists.
- ✓100% delivery rate — no matching algorithm required, the postcard arrives at the address
- ✓63.9% of contractors use direct mail as their primary offline channel (Market Intelligence Report 2025–2026)
- ✓85% of marketers say direct mail delivers the best conversion rates of any channel
Nextdoor
Strong FitThe digital channel built for address-based outreach.
- ✓100% verified addresses — every Nextdoor member is tied to a real home location
- ✓74% of Nextdoor members are homeowners
- ✓Roughly 1 in 3 U.S. households actively use Nextdoor
- ✓Address uploads match cleanly — no enrichment required
Sources
USPS New Mover Data · DMA Industry Report · Market Intelligence Report 2025–2026 · Nextdoor public statistics
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