How It Works
Contractor Whale is three things in one: the intelligence — property data tracking homeowner opportunities in your market; the tools — postcards, landing pages, and retargeting to reach property owners; and done-for-you — when you'd rather we run the whole thing.
Step 1 — The Intelligence
Multi-Source Property Data.
We draw from municipal permit systems, county recorder and property records, and other market-specific sources. Depending on the market, available records may include deed and mortgage filings, property sales, or assessor information. Coverage, timing, and availability vary by market and source.
Examples of signals that may be available in your market:
Ownership Changes
Recently recorded deed transfers and property sales. New property owners are a prime audience for home services.
Permit & Improvement Activity
Municipal permit filings that can help surface improvement activity relevant to your trade.
Property Opportunity Indicators
Market indicators identifying properties that may require trade services or renovations.
Market & Neighborhood Activity
Broad trends and activity tracking across your target service areas.
Custom Neighborhood Targeting
Finish a job, drop a pin, and build an audience around it. Turn one happy customer into a "we're working in your neighborhood" campaign.
Regularly Refreshed
Records are updated regularly from multiple sources to provide timely property intelligence.
Built for every home service business.
The same property is a different opportunity for every trade. A recent ownership change might need a junk hauler, a mover, or a remodeler. Whatever you do, our property intelligence helps identify your next customer.
Step 2 — The Tools
The Retargeting Engine — one postcard, weeks of follow-up.
The intelligence tells you who. The tools handle how: edit-and-send postcards, custom landing pages with QR codes, and pixel tracking that turns every campaign into a retargeted audience that follows each homeowner online for weeks.
Step 1
The Physical Trigger
Your postcard arrives at an address — with a compelling offer and a scannable QR code.
Step 2
The Digital Bridge
The homeowner scans the QR code and lands on a custom mobile page built for that campaign.
Step 3
The Silent Capture
Your Nextdoor and Meta pixels fire, tagging the visitor — even if they never fill out a form.
Step 4
The Local Retargeting
When that homeowner opens Nextdoor, your ad appears in their feed. Repeatedly. For weeks.
That's how a $0.99 postcard becomes a multi-touch campaign.
The result: 2–4x response rate.
Pairing direct mail with digital retargeting delivers 2–4x the response rate of either channel alone (Market Intelligence Report 2025–2026).
Direct mail alone averages 13:1 ROI on new mover campaigns (USPS). Add retargeted digital and that number climbs sharply.
And Then — Maximize Past Clients
Your past clients are your warmest pipeline.
New neighborhoods bring the next customer. Past clients bring the next ten — and their neighbors.
Multi-Channel Campaigns
Upload your past client list and stay in front of them with SMS + Email + Postcard campaigns.
Reminders & Win-Backs
Seasonal reminders and win-back sequences bring dormant clients back before they call someone else.
Referral Engine
Structured asks and review prompts turn finished jobs into the next three.
Step 3 — Pick Your Level
Who runs it? Your call.
Every plan starts with the same intelligence. From there, choose how much you want to do yourself.
Whale Data
$195/moJust the intelligence. Multi-source property data including ownership changes and permit activity. Bring your own tools.
See pricing →Whale Managed
$295/mo Most PopularThe intelligence plus the tools, run for you. Postcards, landing pages, circle prospecting, Nextdoor management, and past client campaigns.
See pricing →Whale Appointments
Coming Soon · Select MarketsFully qualified homeowner appointments, booked directly on your calendar. We'll work as an extension of your team, with an exclusive territory for your business and no shared leads. Launching soon in select markets.
The two channels built for address-based outreach.
Direct Mail
Best FitThe natural fit for property-based lists.
- ✓100% delivery rate — no matching algorithm required, the postcard arrives at the address
- ✓63.9% of contractors use direct mail as their primary offline channel (Market Intelligence Report 2025–2026)
- ✓85% of marketers say direct mail delivers the best conversion rates of any channel
Nextdoor
Strong FitThe digital channel built for address-based outreach.
- ✓Address matching — Nextdoor members are tied to a real home location
- ✓74% of Nextdoor members are homeowners
- ✓Roughly 1 in 3 U.S. households actively use Nextdoor
- ✓Address uploads match cleanly
Ready to win new neighborhoods and maximize your past clients?
Choose a plan and access property intelligence in your market.
Choose Your Plan →Plans start at $195/month. Private trial codes may be applied at signup.